Starbucks Race Together campaign: CEO Howard Schultz to end racism with coffee

The U.S. has a problem with racism. That is, it had a problem with racism now that Starbucks has given baristas at 12,000 locations across the country the choice of scribbling ‘Race Together’ on customers’ cups so they can ‘engage’ customers on race relations. What better way to solve racism than through mass consumerism. CEO Howard Schultz said the campaign wasn’t a solution, b ...