GOP Pollster: Re-Market Policy Until It Sounds Good

"Renowned Republican pollster Frank Luntz on Monday had a brutally honest take on the GOP's central platform plank. Luntz said the party's focus on the size of the federal government, rather than its overall effectiveness and efficiency, makes for a poor message."* Is it all about marketing? Can American citizens be tricked into liking conservative policy with some wordplay? Top GOP pollster ...